TAG Heuer traces its roots to the small Swiss village of St-Imier where, in 1860, a watchmaker named Edouard Heuer opened his first shop. His vision was to create remarkable timepieces that pushed the envelope of innovation and precision. The company's reputation grew, and Heuer's first patent for a chronograph mechanism in 1882 was followed by a long list of achievements: the first stopwatch accurate to 1/100 of a second, the first dashboard stopwatch for race cars, the first miniature electronic timekeeping device accurate to 1/1000th of a second, and the first automatic movement with a microrotor, to name just a few.
Over the years, Heuer's reputation for gold-standard precision earned the company the privilege of providing official timing services for a number of world-class competitive sporting events, including the Olympic Games, the FIS Ski World Cup, and the FIA Formula 1 World Championships. To this day, TAG Heuer maintains a close association with the world of competitive sports and enjoys a devoted following among sports celebrities and enthusiasts. In 1985, Heuer joined the TAG (Techniques D'Avant-Garde) group, and the TAG Heuer name and logo were created. Now one of the most recognized and sought-after watch brands in the world, TAG Heuer continues its reputation of innovative design and technological excellence, creating prestigious timepieces that are always at the cutting edge of precision, reliability and style.
Polished stainless steel case (34 mm in diameter, 9 mm thick), Screw-down case-back, Bezel engraved with black Roman numerals and set with 6 diamonds (0.06 Ct.), Silver guilloche dial with applied Tag Heuer logo at the 12 o'clock position, Silver-tone luminescent hands, 11 diamond hour markers (0.08 Ct.), Date window at the 6 o'clock position, Scratch resistant anti-reflective sapphire crystal, Swiss quartz movement, Battery end-of-life indicator, Water resistant to 10 ATM/100 meters/330 feet, Polished stainless steel bracelet, Push button deployment clasp, Model number: WAT1312.BA0956.
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